Hello!
I'm a communication specialist with over a decade of experience in the area. I love helping brands shine on social. I have an entrepreneurial spirit which shines through the work I create.
Here's a glimpse of some of the industries I've worked in:
Beauty: Helped grow Skinade, boosted online sales by 10% YOY & was part of the team that successfully launched the brand in the US.
Regulatory: Created compliant, engaging campaigns for gaming brands like Jackpotjoy.
Employer branding: Won Best Social Strategy 2024 at RMDA Awards & was shortlisted for The RAD 2024 Awards 2024 for category; Use of Social.
FMCG: From vibrant campaigns at Valeo Foods to leading TikTok ads for US brand's, I’ve seen it all!
Art: Built an account with 7,000+ followers by sharing authentic, creative content.
Lifestyle: Managed socials from idea to execution, ensuring every piece of content told a story.
Editorial: Part of the launch team for evoke.ie (an online fashion and celebrity website). I devised the launch strategy, working closely with journalists, marketing, legal and the MD.
I'm all about data and developing unique creative concepts for brands I'm working with.
Some of my experience at a glance
Social & Content Strategist
RWE (Organic & Paid)
Whitbread (Paid)
Enterprise Mobility (Organic)
University of Central Lancashire (Paid)
Bishop Grosseteste University Lincoln (Paid)
Social Media Manager
Mixoloshe (Paid)
Loved Ones Forever (Organic & Paid)
Social Media Manager (In-house)
Jackpotjoy (Organic & Paid)
DoubleBubble Bingo (Organic & Paid)
Heart Bingo (Organic)
Skinade (In-house)
Organic & paid social media management
Press & print
PR
Skills & Tools
Skills
- Team management & development
- Internal process & workflow development
- Team resource management
- Social media strategy
- Channel & content strategy development
- Audience research & mindset setting
- Toolkits - UCG/Content capture guides
- Data analysis
- Reporting writing/development
- Social Media Management
- Content ideation
- Media Plans
- Community management
- framework development
- Copywriting
- Video editing
- Presenting
- Client management
Tools
- Paid social: Meta/LinkedIn/Snapchat/TikTok
- Audience segmentation
- Ad Performance forecasting
- A/B testing
- Google Analytics
- Adobe Analytics
- GWI
- Brandwatch
- Sprout Social
- Hootsuite
- WordPress
- Canva
- CapCut
- Adobe Photoshop
- Final Cut Pro
Award winning social meida expert
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