RWE: Day-to-day management
I was the strategy lead for RWE during my time at Havas People. Collaborating closely with the client and various departments at RWE, we developed a dynamic and engaging always-on content feed.
In this role, I ensured all content aligned seamlessly with the overarching brand strategy, created detailed reporting frameworks to gain deeper insights into content performance using Power BI and managed all paid campaigns across Meta and LinkedIn.
RWE: Power looks good on you
RRWE offshore is on a mission to narrow the gender gap, they recognise this is an issue and are taking steps to address it.
Power Looks Good On You is one such step.
It showcases 6 female employees from different backgrounds. They each share their experience of being a woman, working at RWE and all that they have accomplished, it's nothing short of inspiring!
For social, the objective was to bring their stories to life in a thought-provoking narrative. After much discussion, we settled on developing it a content series for organic, this would ensure longevity and repetition of key messaging in the content. For paid, a media plan was devised to reach target audiences.
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