Skinade - Beautiful Skin from Within
Brief: Develop a comprehensive paid and organic campaign aimed at educating a UK audience with an interest in beauty about the advantages of collagen skincare supplement
Execution:
The campaign was implemented over a two-week period across Meta and X platforms, utilising a modest budget of £1,000.
Authentic, unedited images of a model were prominently featured, emphasising the beauty of natural skin while effectively demonstrating the product's benefits—a concept that was unimaginable at the time.
In addition, informative content regarding the ingredients of Skinade was shared, complemented by high-quality still images captured in natural light and engaging boomerangs, reflecting the creative trends of 2016.
Results:
881 new visits to site. Putting this in perspective, average for the same period was 125. There was a massive lift in online conversions +287.73% as a result of the campaign.
Facebook:
Page likes: +2.1%
Impressions: +249.5%*
Avg Engagement rate: +266.3%*
Instagram:
Increase in followers: +0.9%
Impressions: +380%*
Avg Engagement rate: 6%
X:
Increase in followers: +0.3%
Impressions: +380%*
Avg Engagement rate: 0.6%
GA:
New sessions to site: +312.99%*
Conversions: +287.73%*
*on previous period
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