Scroll to see some samples of my work

Overview:  Jackpotjoy was asked to take part in the first-ever celebration of National Bingo Day (NBD) in the UK. This was a huge cross-functional effort where a full 360 experience

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Outline:National days can be cringe, not when it’s brand relevant. National Biscuit Day 🤝 Jacob’s Biscuits! Idea:Celebrate National Biscuit Day 29th of May 2015. Execution:For 12 hours we hosted a

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Brief:  To create a paid & organic campaign to educate potential UK consumers on the inside out approach to better skin.  Execution:  Over two weeks ‘Beautiful Skin from The Inside’

Continue readingSkinade: Beautiful Skin from Within

Outline: Figrolls, tasty biscuits, but sales dropped. After an in-depth focus group session, we learnt the demographic had shifted to a younger audience: men 17-25. Idea: Create a social-only campaign

Continue readingJacob’s Biscuits: Secret Keeper

During my time at skinade, I found it imperative to create content that helped to enrich the lives of our followers on social. At the time, collagen drinks were a

Continue readingSkinade: Adding value to reduce audience fatigue