Outline:
National days can be cringe, not when it’s brand relevant. National Biscuit Day 🤝 Jacob’s Biscuits!
Idea:
Celebrate National Biscuit Day 29th of May 2015.
Execution:
For 12 hours we hosted a party on Facebook, no post was boosted at this party.
Recipe ideas, meme’s, competitions & spot prizes were the stars of the day.
KPI’s:
Facebook Fans: +200
Engagement rate: 3%
Results:
Facebook Fans: +437
Engagement rate: 12.65%
As amazing as the above stats are. The real win was when fans begin sharing memories of Jacob’s, tins turning into haberdashery storage boxes to the fight for the favourite biscuit.
This day showed how loved the Jacob’s brand was.
