The art world is a highly competitive landscape, creating content that cuts through the noise was important to ensure sales & build trust signals. Working on my own brand, I developed a personal profile with over 6k followers creating content ranging from vlogs, blogs, and traditional social media posts. Striking the balance between personal & professional was needed for its success.


Formally, a beauty blogger in a previous life proved dividend here. A fun & engaging industry to work in, where I developed Skinade’s social media strategy by creating topical content pillars that added value & engaged our audience. Introduced & led paid social, resulting in a 10% increase in YOY sales for digital. And, helped launch the brand successfully in The US creating a detailed paid strategy showcasing how we would get there. While also helping to develop an influencer outreach programme to build awareness of the award-winning skincare drink.


The fun and vibrant world of FMCG, I started my career working at Valeo Foods, one of Ireland’s largest FMCG companies. Working in brand I created vibrant 360ยบ campaigns, Point of Sale units, Social media management and New Product developed. I then moved to London and took the lead on Lilly’s Kitchen socials creating fun and engaging posts. Now I’m back, working with a US brand at my current agency, taking the lead on TikTok Ads. A true full circle moment.


There’s no denying it, for lifestyles brands, content is king. The same can be said for LovedOnesForver. I managed their socials, everything from conceptualisation of ideas all the way to paid ads.


Working on Bingo brands, Jackpotjoy, Heart Bingo & Double Bubble Bingo brought with it great fun and many challenges. Gaming is The UK’s highest regulated industry. There’re many challenges within the industry, it’s imperative to stay agile and creative to develop concepts that are complicit to regulations and engaging to players. For social I developed & enhanced gamified content posts, created multiple campaigns & increased viewers on scoaif first gameshows.